Peformance marketing executive (Ecommerce)

Mô tả Công việc
1. Media Strategy Development:
- Develop and implement comprehensive media strategies to drive user acquisition, app downloads, and brand awareness.
- Identify target audiences and optimize media channels to reach and engage potential users effectively.
- Collaborate with the marketing and creative teams to align media strategies with overall brand goals and messaging.
2. Budget Management:
- Manage and allocate the media budget across various channels, ensuring optimal use of resources to maximize ROI.
- Monitor spending to stay within budget while achieving performance goals.
- Adjust budget allocations based on performance data and changing business needs.
3. Campaign Planning and Execution:
- Plan, execute, and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, TikTok, and other relevant channels.
- Utilize programmatic buying and other advanced targeting techniques to maximize campaign effectiveness.
- Coordinate with creative teams to develop compelling ad creatives that drive engagement and conversions.
4. Team Leadership and Management:
- Lead and manage a team of media buyers and performance marketers, providing guidance and support to ensure high performance and continuous improvement.
- Foster a collaborative and results-driven team environment, encouraging innovation and data-driven decision-making.
- Set clear performance goals and KPIs for the team, regularly reviewing progress and providing feedback.
5. Publisher Relations:
- Build and maintain strong relationships with key publishers and media partners, including Google, Facebook, TikTok, and others.
- Negotiate media buying agreements and secure advantageous terms to maximize value and reach.
- Stay updated on the latest developments and opportunities with media partners to leverage new advertising solutions.