Marcom & Business Development Executive

Role Summary:
As a member of the Marcom & Business Development team based in Ho Chi Minh City, the successful candidate will assist the Marcom & BD team for developing and executing all of the firm's business development and marketing programs, working closely with partners to raise the firm's profile, increase visibility and brand recognition to strengthen and expand the firm's client base.
Key Responsibilities:
- Assist the Marcom & BD team to develop and implement strategic business development plans;
- Actively develop and maintain a deep understanding of the firm's key sectors and the competitive position of the firm's key sectors through extensive internal and external research;
- Work closely with the teams to implement marketing activities in line with business plans and the firm's strategy, including profile raising of sectors as well as individuals (lawyers) within that sector;
- Communications/Content development:
+ Continuously review and update the firm's suite of marketing materials (capacity profile, brochure, etc.);
+ Assist to manage and coordinate the firm's digital marketing platforms (website, Facebook, LinkedIn and other external communication channels);
+ Prepare artwork design for the firm's content by using graphic design software such as AI, Photoshop or outsource to external vendors;
+ Coordinate with teams to prepare and issue press releases.
- Support business development events, including business/legal seminars, client appreciation/ networking events for existing and prospective clients, webinars, etc.;
- Maintain accurate and up-to-date records of the firm's awards and league table rankings;
- Coordinate with the team to implement legal briefing/publication timetable and assist in dissemination where appropriate;
- Develop viral marketing ideas and provide direction and approach for viral marketing for each specific advertising campaign; and
- Perform other tasks arising from the nature of the work as requested.