Marcom Director

Sales and Marketing strategies development and execution
• Analyze marketing research and data to dentify trends and insights to support the maketing strategy and plan
• Develop new and creative growth of products and services
• Facilitate marketing content development and deployment. Manage corporate and media relations
• Propose and pursuit KPIs system for communications, sales and marketings upon approval
• Drive market engagements
• Organize, manage, and implement marketing executions to ensure timelines and deliverables are met
• Identify opportunities and manage lead touchpoints from online and offline advertising, website, social, email marketing
• Develop sales strategy for the markets and increasing sales activities to reach the agreed Sales Target.
• Work with designer and digital lead to develop communication materials and successfully execute marketing plans that are aligned to the marketing strategy
Marcom team development
• Manage the Team ensuring consistency in message and synergy.
• Make staffing and hiring decisions with the support of the Human Resources department.
• Build and develop a Team which is competent, commercially astute, dedicated and efficient with clear development plan/ KPIs/ team spirit and professional coaching/training.
• Ensure a positive attitude is maintained even when under pressure to achieve the marketing and sales objectives for each quarter in the year.
Build and manage Marcom budget
• Make budgets and enable with specific campaigns, pricings, packages and other activities / offers to drive to meet company revenue and funding goals.
• Monitor the efficiency of Marcom budgets allocated
Grant management and reporting
• Build a database of grantors/funders and seeking for a grant writer to ensure all grants/awards are applied in a good, timely and high-quality manner.
• Ensure all programs that are funded from any grants/funders are well managed, monitored, evaluated and reported to sponsors/funders.
• Build and foster new and existing relationships with funders, donors, corporate sponsors/partners and individual sponsors; oversee the management of KOTO trainee sponsorship program
Other tasks as assigned