Marcom Manager

1. Brand Management & Image Consistency
Ensure all marketing materials, images, videos, and collaterals comply with the hotel's brand guidelines.
Maintain consistent brand messaging across all channels including website, social media, OTA platforms, press, and in-house displays.
Manage media relations, press contacts, and collaborations with KOLs/influencers to enhance brand visibility.
2. Develop Integrated Marketing & Communication Strategies
Analyze market trends, hospitality competitors, and customer behavior to shape long-term marketing plans.
Design multi-channel communication strategies including digital marketing, PR, offline activations, and events aligned with the hotel's premium image and unique identity.
3. Plan & Execute Promotional Campaigns, Offers & Events
Organize seasonal promotions, special packages, and signature events to boost Rooms and F&B revenue.
Collaborate with Sales, F&B, and Spa teams to develop new products and services that create marketing highlights.
Track KPIs, analyze campaign effectiveness, and adjust plans to optimize results.
4. Visual Content Production - Videography & Photography
Plan, direct, and produce high-quality photos and videos showcasing hotel rooms, facilities, dining, spa, and events.
Maintain a library of updated brand-approved visual assets for marketing materials, OTA listings, PR features, and social media.
Oversee post-production processes including editing, color grading, and sound design to meet professional brand standards.
Use visual storytelling to enhance emotional connection with target audiences and drive engagement.
5.Marketing Communication Budget Management
Develop and manage the annual Marketing Communication budget in line with business objectives and marketing plans.
Prepare campaign budgets and allocate resources effectively across communication activities.
Monitor budget utilization and ensure spending remains within approved limits.
6.Team Leadership & Performance
Lead, assign and monitor the Marcom team to ensure departmental objectives are achieved.
Coach, train and develop team members in Content, Digital Marketing, Social Media, Photography, Videography and Communication.
Establish efficient internal marketing processes and workflows.
Work closely with other relevant departments.
Manage agencies, freelancers, photographers, videographers, designers and other marketing partners when required.
7.Performance Measurement and Reporting
Analyze the effectiveness of all campaigns and implement improvements as needed.
Provide regular reports on marketing communication performance and propose strategies to achieve marketing objectives.