MarCom Operations Manager

ABOUT THE ROLE
As the MarCom Operations Manager, you sit at the critical intersection where Strategic Planning transitions into Execution.
Reporting directly to the
MarCom Operations Director
, you will serve as the "squad commander" accountable for project outcomes. You will establish and lead cross-functional Project Squads (15-20 members) drawn from 6-7 specialized pillars, driving operational cadence, ensuring timeline adherence, maintaining output quality, and enforcing strict SOP/SLA standards across major Group campaigns.
I. KEY RESPONSIBILITIES
1. Project Squad Leadership (40%)
Squad Setup:
Form project squads at the first gate of approval, finalizing 15-20 personnel drawn from 7 specialized pillars.
KPI Cascading:
Establish and break down overall project targets and KPIs to individual squad members.
Cadence & Delivery:
Lead daily standup meetings during peak execution windows; maintain delivery pace and hold final accountability for project outcomes against agreed KPIs.
Workload Capacity:
Manage a maximum capacity of 2 active/on-air projects, OR 1 active project plus 1-3 upcoming projects.
2. Resource Allocation & Portfolio Management (25%)
Resource Optimization:
Dynamically allocate personnel across projects based on real-time workload.
Conflict Resolution:
Resolve resource priority conflicts during weekly portfolio meetings.
Escalation Management:
Escalate issues exceeding delegated authority to the Head of MarCom within 24 hours.
3. SOP/SLA Enforcement & Output Quality Control (20%)
Single-Door Intake:
Enforce a single intake point for production requests; track traffic logs and SLA fulfillment rates committed to Business and Production units.
Asset Approval:
Review and approve marketing/communication assets prior to publishing, ensuring strict adherence to finalized messaging and visual guidelines.
Sponsor Deliverables:
Monitor committed items for sponsors; proactively identify and flag risks ahead of deadlines.
4. Project Post-Mortem & Operational Improvement (10%)
Evaluate actual performance against initial KPIs; synthesize lessons learned and integrate insights into standardized workflows for subsequent projects.
II. JOB REQUIREMENTS
Education & Skills:
Bachelor's degree in Marketing, Communications, or Business. Proficient in MS Office/Excel, project management dashboards, and professional English.
Experience:
5+ years in media operations or digital content production; 3+ years in management leading 5+ team members; proven track record managing 2+ major concurrent projects. Preferred but not required experience in entertainment, TV shows, or large-scale events preferred.
Core Expertise:
Proficient in multi-project portfolio management, SOP/SLA enforcement, operational budget control, and end-to-end digital content production workflows.
AI Proficiency:
Hands-on experience applying AI and automation tools to optimize workflows/traffic for 30+ team members, build automated progress reports, log SLA intake, and detect operational bottlenecks.
Leadership & Mindset:
Hands-on "warrior mindset" to unblock issues; strong cross-functional negotiation skills; ability to set clear targets and empower teams without micromanagement under high pressure.