Marcom Senior Executive

Always-on Communication & Content Execution:
- Create content direction & calendar for social channels such as Facebook, TikTok, and other platforms
- Together with Inhouse team & agency, execute content across social channels aligned with brand guidelines
- Track progress, review, and refine content before publication
- Manage posting schedules and ensure brand consistency
Campaign, Activation & Event Execution:
- Support the execution of marketing campaigns, product launches, brand partnerships activities
- Plan & product POSM, trade tool at shop
- Responsible for activation and event execution (e.g. press launch, on-ground activation)
- Track timelines and execution checklists
- Support KOL/KOC coordination, including booking and deliverable tracking
- Support digital media execution across platforms (Facebook, YouTube, TikTok, etc.)
- Compile performance and campaign reports, manage campaign performance, ROI
- Support other Marcom-related tasks in collaboration with internal teams as required
Coordination & Operations:
- Collaborate with internal teams and external partners (agencies, vendors) to ensure smooth execution of Marcom activities
- Coordinate tasks, track progress, and follow up on action items across stakeholders
- Support Marcom operational processes, including proposals, quotations, approvals, and WIP reporting