Market Development Officer

1. Market and painter understanding
- Understand the Consumer Deco Journey, relevant painter insights across various touch points and triggers that help drive brand choice and conversion
- Understand painter segmentation and painter DVP to drive effectively brand (Dulux and Maxilite) consideration and conversion.
- Understand relevant dynamics, eg, growth areas, territories such as new residential areas and townships, seasonality
- Understand the desired brand experience that needs to be delivered
2. Develop and implement the Direct-to-Customer activity plan
- Understand Demand Generation strategic plan and develop annual activities plan for their region
- Develop and implement market development strategies for the territory, optimize territory coverage and resource allocation
- Communicate clear offtake KPIs and performance expectations for Product Consultants, cascade the marking programs to the team clearly and regularly
- Build and maintain relationships with key business partners D&B companies, painting shops, key painters
- Coordinate with other functions: Retail sales, Consumer and Instore marketing to ensure seamless service delivery
- Implement direct-to-customer tactical programs - launch of a new product, festive season, painter loyalty program, Colour of the Year, etc. - based on the calendar of activities
* Monitor and measure effectiveness of programs constantly; recommend course-correction when necessary
* Monitor funds allocation and spending
- Monitor competitor activities, understand the impact to our business, recommend tactical course of action to Demand Generation Manager and other functional heads
- Establish and maintain standard operating procedures for the Product Consultant team and develop effective control process, implement proper control and discipline is in placed to ensure integrity and accuracy in operation and report in their region.
- Ensure consistent achievement of offtake sales targets and business objectives
- Manage team budgets and resources effectively
3. People and Organization Development
- Lead, mentor, and manage a team of Product Consultants to achieve business objectives
- Conduct regular performance reviews and provide constructive feedback
- Maintain optimal team structure through effective recruitment and retention strategies
- Develop capability to deliver optimum productivity together with Sales training and Human Resources in their respective region
- Ensure the Product Consultant team is well-trained and equipped with the skills needed, tools and information, including
* Product knowledge & Sales Consulting skills
* Ongoing campaigns/ programs, mechanics/ schemes
* Painter and consumer insights
* Performance measures and KPIs
- Monitor productivity regularly; follow-through on action points and correcting measures
- Ensure integrity of the results via audit and monitoring, with the support of relevant functions (Technical team, retail sales team) and/ or external party in their respective region
- Give input to the Demand Generation Manager and other functional heads, if any work processes need improvement.
- Ensure there is career roadmap and individual development plan particularly for top performers
4. Product Stewardship and Sustainability
- Comply with relevant local regulations and HSES policies and guidelines
- Promote safety behavior amongst Product Consultant team
- Participate actively in community-based activities, eg, Let's Colour community programs