market Research Analyst full-time 2024

Mô tả công việc
We're seeking a dynamic Market Research Analyst to drive strategic decision-making through in-depth analysis of gaming markets, genres, and titles, identifying suitable products and markets for expansion.
Responsibilities:
Research gaming markets, genres, and specific game titles to identify suitable products and target markets for expansion.
Track market changes, including trends, player preferences, and competitor strategies, to support strategic decision-making.
Analyze consumer data and market metrics to inform product development and marketing strategies.
Understand marketing KPIs and utilize them to assess market performance and identify growth opportunities.
Collaborate with cross-functional teams to develop targeted market strategies and product portfolios.
Prepare reports and presentations to communicate findings and recommendations to stakeholders.
Stay updated on industry dynamics, emerging technologies, and regulatory changes relevant to the gaming market.
Yêu cầu
Bachelor's degree in Business, Marketing, Economics, or related field.
Proven experience in market research, with a focus on the gaming industry preferred.
Strong analytical skills with the ability to derive data-driven conclusions.
Excellent communication and presentation skills.
Ability to work independently and collaboratively in a fast-paced environment.
Familiarity with market research methodologies, including quantitative and qualitative techniques.
Proficiency in Microsoft Office and data visualization tools.
Fluency in English and Vietnamese; Chinese proficiency is a plus.
General understanding of the gaming market is preferred.
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