Marketing Activation Manager

JOB DESCRIPTION
We are searching for someone that has a strong enthusiasm for user journeys, channel strategy, and channel execution, especially in the owned channel arena, and SEO. The ideal applicant will leverage their prior experience to assist us identify innovative strategies for attracting customers to our products and services, boosting retention, and lowering churn. They will also have a thorough understanding of how to design, carry out, and measure marketing campaigns.
They are enthusiastic about digital marketing and want to strike a balance between tried-andtrue strategies and novel ideas. They are at ease with data analysis, comprehending consumer insights, and tying these things into corporate storytelling. This is an individual contributor role reporting to our General Manager.
MAIN RESPONSIBILITY
Taking responsibility for the marketing activation budget and designing annual campaigns with the sales and marketing teams
Oversee the creation, implementation, and evaluation of innovative, engaging activation programs intended to increase brand awareness, trial, and sales.
Own the launch of innovation platforms to drive trial and penetration
Cooperate and negotiate with partners to achieve the strongest execution possible
Assist in managing marketing agencies to provide best-in-class creative in compliance with guidelines.
Together with the rest of the business, create the rituals and routines for the Marketing Activation team.
Review performance, ROI and tracking of campaigns and apply learnings for future initiatives
Act as the connection between Sales and Marketing