Marketing & Communications Leader

Purpose of Job / Job Summary:
Marketing Leader is responsible for creating and coordinating the implementation of an integrated marketing program, which includes branding identity, strategic message development, advertising, and public relations. Typical responsibilities include: participating in planning and implementing marketing strategies; meeting with departments to provide consultation and to assess products and programs; and, writing and designing proposals, advertisements, internal communication pieces, and web pages
Take part in building and developing brand strategies like launching the new brand or new products
Make and deploy Marketing Campaign and Brand activity based on brand positioning
Manage and plan all digital marketing including marketing database, email, social media and display advertising campaigns. Ensure effective budget planning, tracking and control for advertising
Design, build and maintain our social media presence including creating content marketing campaigns ensuring to reach right target audiences, meet their expectations and build the brand's awareness/credibility
Take lead in engagement and communication with vendors (consultants, media/event agencies, production house, suppliers, etc); plus colleagues across multiple departments;
Organize events such as project launches, openings; video/photo shoots and other joint-marketing activities
Manage current accounts and strengthen the relationship with key accounts for business partner purpose