Marketing Communications Manager

1. ABOUT NEW KOTO
Founded in 1999, KOTO -
"Know One, Teach One"
- is Vietnam's pioneering social enterprise dedicated to transforming the lives of at-risk and disadvantaged youth through hospitality and vocational training, education, and life-skills development.
For more than two decades, KOTO has empowered nearly 2,000 young people to build better futures for themselves, their families, and their communities.
KOTO is more than an organisation. It is a movement built on
dignity, opportunity, and the belief that once helped, we have a responsibility to help others - "Once Helped, Help Others."
KOTO is now entering a new chapter - evolving from a
founder-led social enterprise into a more
integrated, accountable, financially sustainable, and scalable organisation
, while protecting the mission, culture, and humanity that have defined KOTO since 1999.
Our Vision
We aspire for an all-inclusive world in which no one is left behind, where every individual from all backgrounds thrives and inspires through lasting life-changing journey and empowerment.
Our Mission
As Vietnam's first social enterprise, KOTO empowers disadvantaged communities with transformative platforms and pathways, instilling the "once helped, help others" ethos with passion, innovation, and responsibility.
Our Values
Respect everyone's dignity & self-worth.
Act with
professionalism
& lead by example.
Be driven by
passion
& purpose.
Love ourselves & the KOTO family.
Innovative approach to action.
KOTO's transformation is guided by one fundamental principle:
Professionalisation without dehumanisation.
2. JOB DESCRIPTION The Marketing & Communications Manager will work directly with the CEO to build and lead KOTO's Marketing & Communications function - where
brand, revenue and social impact are told as one story.
This is not a role limited to content or communications. You will generate demand for KOTO's restaurants and business units, and help KOTO's Impact story reach customers, partners and donors - professionally and with evidence.
The MarCom role connects
Customer → Demand → Campaign → Booking → Revenue → Brand & Impact
Key Responsibilities
Build the marketing strategy and annual/quarterly plans for KOTO Van Mieu, the "by KOTO" models, Catering/Event and new business projects, working closely with the COO and the BUs.
Generate demand from TA, B2B, FIT, local, expat and corporate guest segments; be accountable for leads, bookings, conversion and campaign ROI.
Build and protect a consistent
ONE KOTO Brand across all channels and units.
Develop Impact storytelling about trainees, alumni, Know One Teach One and the New KOTO journey - emotionally engaging, factually accurate and respectful of the dignity of the people in the story.
Govern and upgrade the digital ecosystem: website, social media, Google/Maps, hospitality platforms, EDM, CRM and online reputation.
Apply AI and automation to raise productivity in content, research, campaigns and analytics, with high standards of quality and brand integrity.
Work with the Foundation and Partnership teams to develop donor/partner materials, case studies and communications for the Gala, graduation, community events and international programmes.
Support the Founder/CEO with key messages, speeches, media interviews and corporate presentations; manage PR, media relations and crisis communications.
Build the MarCom Operating System: plan, campaign calendar, budget, KPIs and a monthly report showing business, brand and impact outcomes - not just likes and followers.
Design a lean team combining internal capability, AI and agencies/freelancers; manage budgets and deliverables clearly.
3. COMPETENCY & EXPERIENCE
KOTO is looking for candidates with experience leading marketing in one or more of these areas:
Brand | Digital Marketing | Demand Generation | Content & Storytelling | PR & Communications | Campaign Management The ideal candidate should demonstrate:
Around 5 years or more in Marketing/MarCom, including experience managing a function, team or marketing budget.
A track record of campaigns measured in leads, bookings or revenue - understands commercial metrics and does not see marketing as communications alone.
Strength in Digital Marketing, Brand, Content and Campaign Management.
Excellent Vietnamese and English, especially writing.
A data-driven mindset; proficient with AI, analytics and marketing automation.
Ability to work directly with the CEO, COO, Founder, and international partners and donors.
A hands-on approach: building the system while delivering directly in a resource-constrained environment.
Experience in Hospitality, F&B or Consumer Brand is a strong advantage.
Understanding of Social Enterprise, NGO or Impact Communications is an advantage.
Empathy for KOTO's mission and the Know One, Teach One philosophy, together with commercial discipline, professional standards and accountability.
The Person We Are Looking For
KOTO is looking for a marketing leader who can
create real demand for the business and tell the true story of social impact
- someone who builds a Marketing function with clear targets, data and measurable results.
Someone who can balance
Commercial Value + Social Impact The mindset we are looking for:
Understands the customer before building the campaign.
Tells true stories, backed by evidence and respectful of human dignity.
Measures by business results and impact, not just likes.
Does more with lean resources through AI and smart ways of working.
Uses marketing expertise to raise the capability of the team - Know One, Teach One.
4. HOW TO APPLY
Please send your CV, letter of interest, and a portfolio or 2-3 standout campaigns with measurable results to [protected info].
This position will remain open until filled.
Candidates who meet the requirements will be contacted for an interview within one week of submitting their application.