Be in charge of creating content for IDP
• Create multimedia content for various platforms, including, but not limited to Facebook, Instagram, TikTok and YouTube based on trends and best practices.
• Work with
designers and team members on providing multimedia content such as video script, youtube livestream session, facebook live, tiktok video series
• Create content for monthly event activities of marketing with effective call-to-action message to engage potential customers and generate more leads.
• Creating high-quality, SEO-optimized content for both IELTS and student placement service
• Delivering factually accurate, informative, engaging, and free of grammatical errors content
• Manage content publishing on social channel, including, but not limited to, Facebook, Instagram, TikTok, YouTube, Linkedin, Zalo OA.
• Localize content from global team that meet the local market insights
• Coordinate with other departments to respond to breaking news from the market as an opportunity to attract and engage potential customers.
• Actively investigate and suggest new content to improve engagement on all digital platforms.
• Involved in creating user-generated content such as interview sessions
• Create and collect a source of testimonial from internal and external activities to promote for IDP brand and services.
• Bachelor degree in Marketing, Communications, Business.
• At least 3-4 years experience in content marketing position (social content focusing) in multinational companies.
• Preferred if have solid knowledge of core SEO principles (keywords and keyword variations, keyword stuffing, internal linking, etc.) and the ability to apply them to written content
• Proven experience in creating excellent content for social campaigns.
• Familiar with Youtube and TikTok video content
• Detailed oriented, Can-do attitude
