Marketing Content Writer

Job Overview:
The postholder is responsible for writing effective marketing content for online and offline marketing communications of all EMASI and Renaissance schools, ensuring that the content represents each school in line with the schools' brand positioning, and supports student recruitment and retention.
Main responsibilities and Duties:
• To develop content for all websites of the group of schools, ensuring that information and photography on the webpages is accurate, up-to-date, attractive, and supports the respective school's brand positioning.
• To write effective copy for all adverts, press articles, advertorials, and publications of the schools, ensuring that they are competitive and drive the schools' sales efforts.
• To regularly review competitor websites as well as websites of other leading schools in the West to identify best practice and apply it to the schools' websites.
• To write content and select photography EMASI Facebook page, working closely with Heads of School and Internal Communications Assistants/Officers to ensure all school news are up-to-date and accurate, and all photos are in line with guidelines.
• To prepare and send regular MailChimp newsletters to potential and current parents to promote the schools to them.
• To work closely with Marketing Officers to monitor the effectiveness of marketing content and amend and improve the content where KPIs are not fully met.
• To record all expenditure and process all required paperwork for tasks related to the role, as well as to support the Marketing & Admissions Team with other tasks and events during the team's peak times.