Marketing Executive (Based in Sri Lanka)

Branding:
• Social Media Management: Oversee company social media channels (e.g., Facebook, Instagram, TikTok) to align with brand goals and drive engagement.
• Brand Asset Creation: Develop and maintain brand assets (graphics, videos) for social media, ensuring consistency in messaging and design.
• Campaign Execution: Lead creative campaigns on platforms like TikTok and Threads to boost brand awareness and engagement.
• Content Planning: Plan content calendars with posts, promotions, and interactive content to keep channels active.
• Performance Monitoring: Track social media metrics (traffic, engagement) and optimize campaigns for better results.
Acquisition:
• Market & Trend Analysis: Monitor trends and audience behavior to drive acquisition through the right channels.
• Performance Channel Optimization: Manage and optimize performance channels to acquire new users and retain existing ones.
• App Marketing: Execute app marketing strategies, including ASO, user acquisition, and retention efforts.
• Keyword & SEO Strategy: Develop and optimize keywords for app marketing and SEO to ensure visibility and reach.
• Ad Campaign Management: Run ad campaigns across platforms (Google Ads, Facebook) to drive user acquisition and performance.
Performance Analysis & Reporting:
• Campaign Monitoring: Analyze campaign performance (traffic, conversions, ROI) to ensure effectiveness.
• Data-Driven Optimization: Use insights to optimize campaigns and improve acquisition efficiency.
• Report Generation: Prepare performance reports with recommendations for future strategies.
Collaboration & Coordination:
• Cross-Team Collaboration: Work closely with creative, sales, and product teams to align marketing strategies.
• External Partnerships: Manage relationships with influencers and media partners to enhance reach.
High-Pressure Performance:
• Adaptability: Thrive in fast-paced, high-pressure environments, demonstrating flexibility and a proactive approach to meet deadlines.