Marketing Executive (Beauty & Dermocosmetic)

Mô tả Công việc
PRODUCT MARKETING OPERATION AND ALIGNMENT
· Coordinate with Marketing Supervisor/Manager on Stock Preparation (Saleable, PR, Tester, Samples, GWP, Collaterals) for Campaign Planning and Implementation.
· Coordinate with Sales Department to forecast VM Collaterals, Displayers, Collaterals based on VM Guidelines and MKT Calendar and given Budget planning.
· Closely monitor and analyze competitors' product line-up, pricing as well as market trend.
· Ensure brand/product information public via social contents, KV and videos are aligned with brand guidelines before publishing.
· Coordinate with design team for marketing materials and POSM development.
· Support product orientation and basic product training for internal staff, sales team and retailers.
RETAIL MARKETING & ACTIVATION
· Align with Sales Department on Omni-channel commercial management & unity implementation across channels.
· Support Team on VM, trade promotion, and in-store event/activation development and implementation.
· Work closely with Sales team to ensure consistent brand visibility at stores and retail channels.
· Ensure all brand and product presence and information appear on all channels (online and offline) correctly and consistently according to brand guidelines.
· Support handling customer feedback and product-related concerns in coordination with related departments.
· Marketing Administrative Payment Process.
· Monthly/Quarterly/Yearly Marketing Report.
PR/INFLUENCER SUPPORT
· Support to develop Influencer/PR Plan and content strategy with ideas, topics for editorial write-ups, press discussions, key monthly highlights.
· Support monthly influencer campaign by proposing paid and non-paid talents with suitable products and owned media content co-creation with influencers.
· Track on influencer performance, by identifying success metrics for each influencer campaign and ensuring best accuracy.
OTHER TASKS: assigned by Line Supervisor