MARKETING EXECUTIVE (BLOCKCHAIN)

ABOUT THE COMPANY
The20 is a Web3 company dedicated to building innovative solutions that drive the evolution of the digital asset ecosystem. By combining blockchain technology, data-driven innovation, and advanced financial technologies, we deliver products and services that empower businesses and individuals to navigate the rapidly evolving Web3 landscape.
At The20, we foster a collaborative and results-driven culture where innovation is encouraged, ideas are valued regardless of where they come from, and continuous improvement is part of our everyday work. As we continue to grow, we are looking for passionate and talented professionals to join our team and help shape the future of Web3.
ABOUT THE ROLE
As an agency-side Marketing Executive, you will work on marketing campaigns for multiple clients across different sectors of the Crypto/Web3 ecosystem. The role requires a solid marketing foundation, the ability to quickly understand different products and target audiences, and the flexibility to manage multiple projects and marketing activities simultaneously.
KEY RESPONSIBILITIES
Plan and execute marketing campaigns (online and community-based) for various project phases: pre-launch, TGE, and post-launch; offline Crypto/Web3 events and activations, including meetups, workshops, side events, conferences, and community events.
Coordinate with clients, internal teams, venues, vendors, partners, KOLs, and communities throughout the event lifecycle, from planning and preparation to on-site execution and post-event reporting.
Support the development of event concepts, agendas, attendee journeys, engagement activities, promotional materials, and operational plans to ensure smooth event execution.
Create multi-channel communication content (X, Telegram, Discord, Website..).
Manage and optimize the performance of KOL campaigns, community seeding, referral programs, and contests.
Collaborate directly with Design, Business Development, and Partnership teams to ensure consistent messaging.
Track campaign performance: monitor KPIs, measure data, and prepare performance reports.
Propose new ideas based on market and community insights.
REQUIREMENTS
Minimum of 2 years of experience in marketing, preferably in Web3, crypto, or tech startups.
Solid understanding of the crypto ecosystem (DeFi, NFT, Layer2, BTCFi, etc.).
Strong foundation in marketing principles, including target audience identification, positioning, customer journey, campaign planning, channel strategy, execution, and performance measurement.
Proficient in social marketing: content creation, viral campaigns, seeding, and community engagement.
Skilled in tracking metrics, compiling data, and reporting campaign performance.
Strong communication and coordination skills with cross-functional teams.
Have a personal computer to bring to work.
NICE TO HAVE
Direct experience in running KOL, Ambassador, Airdrop, or Community Growth campaigns.
Creative mindset with a keen ability to adapt to Web3 market trends.
Hands-on experience in organizing offline events, community meetups, workshops, conferences, side events, or brand activations is a strong plus.
Experience coordinating with venues, vendors, production teams, speakers, KOLs, communities, sponsors, or other external partners during event execution is preferred.
PROCESS
Round 1: Online - Marketing Leader Interview
Round 2: Offline - CEO Interview
SALARY & BENEFITS
Salary: Up to 17.000.000 VNĐ
Only 1 month probationary period (85% salary). Lunch allowance after signing the labor contract (700.000 VNĐ/month)
Bonuses on holidays, Tet.
Entitled to company benefits and legal welfare policies.
Lunch and parking allowances are provided.
Work in a young, dynamic, and professional environment.
WORKING HOUR
Mon - Fri (8h30 - 17h30)+ 2 Sat/month (8:30 -16:30). Lunch break: 12:00 -13:00