Marketing Executive Franchise (Fashion/ retail)

Mô tả Công việc
1. Marketing Planning and Reports:
Assist Head of Marketing Franchise in developing yearly Marketing Plans,incl. Marketing campaigns and Collection launches.
Track and update ROI results as well as qualitative feedback of major initiatives.
Track and report of competitors' data and market trends
Ensure regular, clear and effective communication of Marketing activities
2. Budget Management:
Plan Marketing Budget according to approved Marketing Calendar
Systematically manage and track the monthly spending and be able to anticipate the gap between plan and actual
3. Event/ Campaign management:
Assist Head of Marketing in planning and budgeting of all types of event as per Global/ Regional guidelines in realizing Marketing and business objectives.
Take charge of communication with all stakeholders e.g VM, Brand team, Product team on event details and support needed.
Deliver qualitative execution of events by closely and effectively partner with all related functions internally and externally.
Expand partnership programs/ Co-events.
4. PR Communication:
Develop and manage Communication Plan all channels in order to deliver Brand's DNA, Brand Value and positioning.
Building strong working relationship with Media, Press, KOL, stylist... Adding value to PR/ Event/ Content/ CRM activities
Writing creative & inspired contents (Online & Offline) all channels
5. Promotion Execution & CRM:
Coordinating with internal team for internal approval process.
Preparing for MOIT application, or partnership offers.
Coordinating with Designer and Suppliers to deliver Promotion Packaging: Design, Printing, Branding Service & Communication,...
Market research and update on Marketing report - suitable Action Plan;
Responsible for customer data analysis, regular tracking of prioritized client segments to set objectives of client recruitement, retention, & re-activation
Other tasks as assigned by manager/BOD