Marketing Executive Full-time 2024

Mô tả công việc
Develop UA (User Acquisition) strategy & plan for mobile games meeting studio's business goals
Conceptualize, execute and continually optimize UA campaigns across different platforms, including Google, Unity, ironSource, and more
Conduct research and analyze data related to UA channels, competitors, market, products, users, etc to get actionable insights
Understand and implement each ad network's best practices as well as test new ad networks to expand user inventories
Contribute winning ad creative ideas and run creative testing, execute on breakthrough creative strategies
Report UA performance to Marketing team & stakeholders
Grow and manage marketing partnerships
Be open for growth in new expertise: App Store Optimization, Ad Monetization
Yêu cầu
Must-have:
Experience with performance marketing
Strong interest in mobile games
Strong data thinking and data analysis
Strong logical thinking and critical thinking
Problem-solving skills, particularly knowing to pose the right questions
Strong English writing and speaking skills
Self-motivated with a growth mindset
Can-do attitude
Big-plus:
Experience in Growth Marketing/ Mobile App Marketing is a big plus
A hunger to be at the forefront of the mobile advertising space and the mobile app market
Proficiency with data analytics tools (such as Excel, Tableau, SQL, etc.)
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