MARKETING EXECUTIVE HEAD OFFICE

Content & Digital Marketing
Plan, create, and publish content for brand and property social channels, including Instagram, Facebook, TikTok, Xiaohongshu, and other relevant platforms.
Coordinate content calendars across properties in line with HQ marketing priorities.
Shoot and edit photography and video, independently or with freelance creators.
Write captions, stories, and campaign copy that reflect Wink's distinctive tone of voice.
Monitor channel performance and audience engagement, coordinate timely responses, and flag issues.
Identify relevant content trends and platform developments to improve marketing effectiveness.
Campaigns, Events & Activations
Execute brand-level and cross-property campaigns, coordinating timelines, deliverables, and stakeholders.
Support hotel events and activations from concept and planning through execution and reporting.
Coordinate vendors, talent, production, guest lists, and on-site arrangements.
Propose ideas that strengthen Wink's community connections and brand visibility.
Support Sales and F&B teams with marketing materials and promotional activities.
Influencer, KOL & Media Coordination
Identify and build relationships with relevant influencers, content creators, and media contacts.
Coordinate hosted stays, press visits, and familiarization trips with hotel teams.
Prepare creator briefs, coordinate content reviews, and track deliverables and results.
Maintain an up-to-date influencer and media database.
Brand Consistency & Reporting
Ensure marketing content and materials follow Wink Unscripted by Hyatt brand guidelines.
Prepare monthly reports covering social performance, campaign results, and event outcomes.
Support campaigns involving World of Hyatt where relevant.
Manage workload and deadlines proactively, highlighting capacity or priority conflicts to the Director of Branding & Marketing.
Keep activities within the agreed Wink marketing scope and align additional requests with HQ before execution.