MARKETING EXECUTIVE - TELCO

Work location: Hanoi his role focuses on executing content and communication activities for Vietnamobile's Telco division. Working in coordination with the Telco Brand Manager, the incumbent will manage social media channels, produce visual and video content, update in-app content, and implement activities for retail stores and events. Candidates should possess strong writing skills, a proactive mindset, a keen eye for detail, and the ability to collaborate effectively to ensure tasks are completed on schedule.
Key areas of responsibility
Social Content & Media Production: -50%
Event & Activation: -25%
Shop Visual Merchandising, In-app Content & Brand Assets: -25%
1. Job Description
1.1. Content Implementation & Social Media Operations
Collaborate with the Brand Manager (Telco division) to develop weekly/monthly content calendars, ensuring alignment with established communication strategies, campaigns, and business initiatives.
Generate ideas, write, and edit social media content-covering the brand, products, service plans, promotions, and other Telco-related activities-ensuring information is accurate, accessible, and tailored to specific customer segments.
Prepare creative briefs and coordinate with the design/media team to produce visual assets and videos; monitor production progress, review content, and publish materials according to the approved schedule.
Track key performance metrics-such as reach, engagement, video views, and link clicks-and propose content adjustments based on actual results.
1.2. Visual/Video Content Production & Brand Asset Management
Develop concepts and write scripts for short-form videos, product/brand showcases, and Telco-related activities.
Participate in on-camera work-presenting products or performing content based on scripts-and assist in preparing sets, products, and other elements required for filming or photography.
Execute basic filming, photography, and video editing to support the media team as needed, including creating short-form social media content, product imagery, and documentation of activities or events.
Organize, categorize, and maintain a library of Telco brand assets-such as images, videos, logos, design templates, and collateral-ensuring that the correct versions and brand identity standards are consistently applied.
1.3. Event & Marketing Activity Execution
Execute assigned tasks for events, activations, roadshows, and Telco promotional activities; provide support for general Marketing department events as required.
Coordinate with internal teams and vendors/agencies to prepare materials, collateral, staffing, and logistics; monitor progress and assist with on-site operations during events.
Compile event imagery and outcomes; facilitate the processing of contracts, project sign-offs, and payments in accordance with company policy.
1.4. Visual Merchandising (VM) Management
Monitor and update brand identity elements, store displays, and promotional materials at Vietnamobile stores in accordance with marketing plans and brand guidelines.
Coordinate with the design team, sales/store operations, and vendors to implement POSM (Point-of-Sale Materials)-such as posters, standees, tariff plan information boards, and display units.
Oversee the installation, replacement, and updating of promotional materials; conduct checks-either via photographs or through on-site visits as assigned-to ensure accuracy of information, adherence to campaign timelines, and consistency with brand identity.
1.5. Content Implementation on the Application
Draft and update push notifications, banners, and program-related information within the application in accordance with the approved plan.
Coordinate with the product/technical teams and relevant stakeholders to establish schedules for sending or displaying content; verify the content, links, and timing of implementation.
Compile available metrics-such as open rates and click-through rates-to support the evaluation and improvement of content.
1.6. Other tasks
Update progress, compile reports, and carry out related marketing tasks as assigned by the manager.
2. Requirements
Bachelor's degree or college diploma in Marketing, Communications, Journalism, PR, or a related field.
1-3 years of experience in marketing, content creation, or social media; preference given to candidates with experience in B2C brands, telecommunications, retail, or products targeting a younger demographic.
Strong Vietnamese writing and editing skills, with the ability to translate product information or service plans into clear, relatable, and engaging content.
Proficiency in content scheduling, writing scripts for short-form videos, and identifying trends relevant to the brand.
Confident and articulate on camera, with a willingness to appear in brand-related videos.
Basic skills in photography/videography and video editing (using tools like CapCut or similar), as well as proficiency in Canva and office software.
Ability to track and summarize key content/social media metrics and use these insights to optimize future work.
Proactive and detail-oriented, with the ability to manage multiple tasks and coordinate effectively with other departments and external vendors.
Experience in supporting events/activations or implementing POSM/visual merchandising (VM) in retail stores is an advantage; must be willing to provide on-site support and travel for work as required.
Ability to read and understand documents and communicate in basic English is an advantage.
Candidates are encouraged to submit a portfolio featuring social media posts, scripts, videos, or content in which they have appeared; please clearly specify your role in each project
3. Benefits
Salary: 8.000.000Đ - 12.000.000Đ
Performance-based bonuses, project bonuses, annual bonuses, and holiday bonuses
Full social insurance coverage (based on actual salary) and healthcare programs
Company retreats, team-building events, and various charitable/volunteer activities
Access to professional development and skills-enhancement training
A professional working environment alongside the Vietnamobile & Hanoi Telecom team
4. Company Information
Working hours: 8:30 AM - 5:30 PM, Monday through Friday (weekends off)
Work location: 583 Lac Long Quan, Tay Ho District, Hanoi
Contact: Ms. Ha
Email: [protected info] Phone: [protected info]