Marketing Executive

Key Responsibilities
Media & Content Creation
• Plan, shoot, and edit high-quality videos and photos for marketing and social media use.
• Create compelling digital content, including promotional videos, reels, testimonials, and event highlights.
• Maintain and manage the school's multimedia archive (videos, photos, graphics).
• Ensure all content aligns with brand guidelines and effectively communicates the school's values.
Social Media & Digital Presence
• Develop and schedule engaging content for social media channels.
• Monitor social media trends and leverage them to enhance brand presence.
• Respond to audience engagement and inquiries in a timely manner.
• Work with the team to ensure the website and other digital platforms have updated and engaging visual content.
Digital Marketing & Advertising
• Develop and implement SEO strategies to improve search engine rankings.
• Manage SEM campaigns, including Google Ads, to drive traffic and lead generation.
• Plan and execute paid social media advertising campaigns across platforms such as Facebook, Instagram, and LinkedIn.
• Track and analyze digital marketing performance using analytics tools, providing insights and recommendations for optimization.
Collaboration & Support
• Work closely with the Marketing & Admissions team to align digital strategies with overall enrollment goals.
• Support school events by capturing live content for marketing purposes.
• Coordinate with external vendors and agencies when necessary.