Marketing Executive

* Goal
- Execute and implement marketing activities to enhance brand awareness, affirm the company's credibility, and highlight its expertise in the TIC (Testing - Inspection - Certification) industry. Support the attraction of potential B2B clients and effectively communicate the value of quality, safety, and compliance standards to the target market, while supporting the Sales team in achieving revenue growth targets.
* Key Tasks
Main Responsibilities
* Content Creation & Brand Communication
- Content Creation: Draft PR articles, case studies, SEO-friendly blogs, internal newsletters, and sales support materials (brochures, company profiles, sales kits) related to testing, inspection, and certification services.
- Translate dry, technical knowledge into content that is easy to understand, engaging, and commercially valuable for B2B clients.
- Brand Compliance: Ensure all publications, articles, and marketing messages align with the company's/group's strategic direction and Brand Guidelines.
* Digital Channels & Multimedia Management
- Plan, create, publish, and maintain content across the company's website, social media channels, and email marketing platforms, including content calendars, campaign schedules, and regular updates.
- Partner with the APAC Marketing team on regional platforms and campaigns, ensuring alignment with regional guidelines.
- Track and measure the performance of digital campaigns and propose optimizations.
* Event Management
- Lead preparation and logistics for seminars, webinars, training courses, and trade show/exhibition booths.
- Prepare a preliminary budget plan for events and monitor actual costs against budget.
* Design & Production of Marketing Materials
- Create or utilize templates (Canva, Copilot, AI design tools) to design promotional materials such as banners, standees, and social media infographics.
- Manage printing and production of marketing materials (brochures, leaflets, corporate giveaways).
* Market Research, Lead Generation & Sales Support
- Conduct market research and gather competitive intelligence within the TIC industry.
- Identify market opportunities, emerging regulations, and customer trends relevant to DEKRA services.
- Support lead-generation activities through digital campaigns, webinars, events, and content marketing initiatives.
* Key Task Area:
- Collaborate with Business Units and Sales Teams to develop campaigns targeting priority sectors and accounts.
- Track and report marketing-generated leads and campaign effectiveness.
* Authority
- Propose Ideas
- Proactively suggest new initiatives, content topics, or marketing channels to optimize work efficiency and campaign performance.
- Request Information
- Authorized to request internal departments (Technical Team, Auditors) to provide documents, information, or time for interviews to support technical content writing.
- Vendor Negotiation
- Act as the company's representative to contact, source, and conduct preliminary negotiations with external service providers (printers, advertising agencies, event venues) within the approved budget.
- Marketing Planning & Budget
- Provide advice and input on marketing plans and budget.
* Other Responsibilities
- Brand Compliance
- Ensure all publications, articles, and marketing messages align with the company's/group's strategic direction and Brand Guidelines.
Confidentiality
- Maintain strict confidentiality regarding internal information, client data, and the company's proprietary technical processes.