Marketing & Growth Lead - Hanoi (Onsite) | Full-Time

About MaiMoney
MaiMoney is a Hanoi-based digital investment platform building accessible, secure and user-friendly wealth solutions for Vietnam's next generation of investors. As we expand into open-ended funds and deepen partnerships with fund managers and regional institutions, we are building a stronger in-house marketing and growth function to support the next stage of the business.
The Role
We are hiring a hands-on Marketing & Growth Lead to report to the CEO and Chief Business Officer and manage two junior team members across content and analytics/reporting. You will lead go-to-market execution, customer transition communications, user acquisition and activation, partner campaigns, webinars and events, while raising the quality and consistency of MaiMoney's content and creative work.
This role suits someone who can move comfortably between strategy and execution: setting priorities and KPIs, coaching junior colleagues, reviewing data, coordinating local and international partners, and personally stepping in when an important launch needs to get over the line.
Key Responsibilities
• Launch and customer transition: Lead marketing and customer communications for the transition from MaiMoney's existing products to open-ended funds, working closely with product, operations, legal/compliance and fund-management partners.
• Growth and AUM: Build and run a disciplined acquisition, activation, conversion and retention programme that grows funded users and assets under management - not just traffic or vanity sign-ups.
• Experimentation and analytics: Establish practical growth baselines, define funnel KPIs, run structured experiments, and turn reporting into clear decisions on what to stop, improve or scale.
• Team leadership: Manage, coach and develop two junior employees; set clear briefs, quality standards, review cadences and accountability while helping them become more independent.
• Content and creative quality: Own the quality of social content, customer communications, presentations and campaign assets. Create or materially improve important design assets when required.
• Partners, webinars and events: Work with fund managers and other partners to plan co-marketing initiatives, webinars and educational events; represent MaiMoney confidently at Vietnamese-language events and in professional English discussions with international partners and investors.
• Budget and ROI: Recommend channel and campaign budgets, manage approved spending, track efficiency and obtain CEO approval before material commitments.
• Regulated marketing: Work within financial-services requirements, communicate investment products responsibly, and coordinate appropriate review and approval before publication.