Marketing Lead (Global Market)

ABOUT CONVERTCORE PRODUCT
ConvertCore is an AI-native eCommerce platform built to help entrepreneurs turn ideas, products, and audiences into online businesses. We bring AI-powered strategy, storefront creation, and sales optimization together to reduce the complexity of starting and growing an online business.
Our vision is a world where building a successful eCommerce business is within reach of anyone with the ambition to create-without requiring a large team or deep technical expertise.
Our mission is to help sellers move from guesswork and repetitive tasks to informed decisions and faster execution. We build tools that support different paths to growth, from launching a niche brand and testing new products to turning a social community into a shopping experience.
Why join us?
We are building for a global market, where understanding customers matters as much as building technology. As Marketing Lead, you will help shape how ConvertCore reaches that market: defining our positioning, choosing where to grow, and turning customer insights into marketing and product decisions.
This is an opportunity to take ownership of meaningful growth decisions, work closely with the product team, and help shape how an AI-native product earns its place in the market.
JOB DESCRIPTION
Own global growth: Build and execute ConvertCore's marketing strategy to drive user acquisition, conversion, and revenue.
Launch in existing markets: Collaborate with Country Managers and cross-functional teams to plan and execute ConvertCore launches across the company's established markets.
Lead market expansion: Identify priority markets, define positioning, and partner with Country Managers to launch and scale.
Drive channel performance: Test acquisition channels, allocate budgets, and scale what delivers results.
Improve the customer journey: Work with Product to strengthen onboarding, activation, and retention.
Build communities and partnerships: Engage sellers and partners to drive adoption, advocacy, and referrals.
Lead execution and accountability: Set clear goals, align teams, and turn performance data and customer feedback into action.
REQUIREMENTS
Proven experience growing a tech product in at least one international market, with clear ownership and measurable results.
Ability to turn customer insights and data into focused strategies, practical experiments, and resource decisions.
Strong leadership and cross-functional execution, from setting priorities to delivering campaigns and launches.
Strong written and spoken English for international collaboration, compelling messaging, and partner conversations.
A hands-on approach, sound judgment, and accountability for outcomes.
Growth & data-driven mindset.
Proactive, agile, and transparent.
Nice to have:
Experience with SaaS, AI products, or Shopify apps.
Experience building communities, partnerships, or referral programs that drive growth.
BENEFITS
You'll find this place irresistible
Enjoy top-tier compensation, including:
Compensation & Rewards
Competitive monthly NET salary, transparent and fully take-home
13th-month salary, quarterly incentives, and annual performance bonuses.
Work Flexibility & Time Off
24 remote working days per year, enabling a healthy work-life balance
12 days of paid annual leave, in addition to public holidays
Flexible working hours, Monday to Friday - weekends are fully yours
Well-being & Employee Care
Annual health check-ups
Full social insurance coverage (BHXH) in compliance with Vietnamese labor regulations
Company-sponsored sports clubs to support both physical and mental well-being
Career Growth & Work Environment
Be part of a fast-growing global B2B SaaS organization
Clear and accelerated career development and promotion pathways
Collaborate with talented, diverse, and high-performing teams across regions
Work in a modern, open, and empowering environment where individuality is respected and potential is nurtured
We are not just building products - we are building a workplace where people can grow, perform at their best, and create long-term impact