Marketing Lead

RESPONSIBILITY
Internal Marketing
 Develop a strong understanding of business priorities and capabilities across each business line (Technology, Mobility, Health, Food, Retail).
 Drive marketing-mindedness through our team and develop ways of enabling individuals to develop and execute on the highest-impact marketing efforts.
Planning
 Help create marketing plans for Chopp and our partners to meet business goals. This includes developing the right mix of stories that best represent our service, products, capabilities, impact and people
Content Development
 Define and create editorial direction for content marketing.
 Raise the awareness and consideration of offerings via engaging content, creative marketing programs, partnerships, conferences/events and more - both online and offline. The right candidate will possess the curiosity of the "why" and "how" of our work and translate this into strategies that best reach our audience.
 Get hands-on in creating content and assets via digital media and tools.
 Execute and distribute our content to increase consumer engagement and develop Chopp's healthy lifestyle community.
Public Relations
 Work closely with a cross-functional team to design programs that both attract and retain top-tier vendors and agents for our ops.
 Lead efforts in driving healthy food community development and engagement (conferences/events) in Ho Chi Minh and beyond.
Market/Consumer Research
 Conduct research and analysis to help identify the target audience and strategic marketing opportunities.