Marketing Leader

1. PLANNING & BUDGET:
Propose and advise marketing strategies for the Company and plan marketing activities and budgets in each period to suit business strategies, based on analysis data of market intelligence, customers.
Develop, deploy & control the Department's budget according to the approved budget to optimize operating costs.
2. BUILD TEAM
3. PERFORMANCE MARKETING
Plan & deploy publications to serve communication work, Online advertising to ensure budget optimization: Videos, Articles, Products... on Online channels (Website, Yotube, Tiktok , Facebook...)
Market research & market visit to review and evaluate trade campaigns, competitor's actions and industry data reports (both internal & external) to propose action plans (Sales / Marketing / Trade) for each channel / region.
Plan and be responsible for advertising programs, implementing marketing publications at points of sales: exterior decoration, banners, standees, promotional gifts...
Putting in place, monitoring and improving processes to link all Marketing activities with the activities of the Sales team.
4. BRANDING
Develop BOO brand development strategy
Periodically carry out market research programs, customer surveys, competitor assessments, determine customer requirements to adjust plans and satisfy customers;
Organize communication activities (Advertising & PR) of the brand. Integrate other relevant departments of the department to display performance in a timely manner. Control and evaluate the activities of developed campaigns and manage the budgets of Programs.
Evaluate and measure marketing, communication, and brand health effectiveness;