Marketing Leader

About Saigon Digital:
Saigon Digital is a full-service digital agency that offers an extensive range of services, including Web Development, UI/UX Design, SEO, and digital marketing.
Our team is built on a young and vibrant mix of creatives, technically gifted and results driven individuals who are versatile and naturally hard working. We like to jump into the unknown, where every new project is an exciting challenge that makes us grow as a company and as a close knit collective.
Job Overview:
Saigon Digital is a dynamic startup, and as the Senior Marketing Executive/Team Lead, you will play a critical role in shaping and executing our marketing strategies. This position requires not only the ability to plan and oversee marketing initiatives but also a hands-on approach to execution when necessary. You will need to ensure that all marketing efforts are aligned with our business goals and delivered effectively across all channels.
Key Responsibilities:
Strategic Planning: Develop and refine comprehensive marketing strategies that align with Saigon Digital's business objectives, focusing on brand growth, lead generation, and market penetration
Campaign Management: Oversee the execution of multi-channel marketing campaigns, including digital, social media, content, and email marketing, ensuring that each initiative is delivered on time, within budget, and meets performance targets
Hands-On Execution: As a key player in a startup environment, you will be expected to step in and execute marketing tasks directly when needed, whether it's writing copy, managing social media accounts, or coordinating events
Team Leadership: Lead, mentor, and develop the marketing team, fostering a collaborative environment that encourages innovation, creativity, and continuous learning
Task and Project Management: Oversee the day-to-day operations of the marketing team, ensuring that tasks are assigned appropriately, deadlines are met, and projects are executed efficiently
Performance Analysis: Regularly analyze the performance of marketing campaigns, using data-driven insights to make informed decisions and optimize future strategies
Cross-Functional Collaboration: Work closely with other departments, including sales, product development, and customer service, to ensure marketing efforts are integrated and support overall business goals
Market Research and Trend Analysis: Stay up-to-date with the latest industry trends, competitor activities, and market developments to keep Saigon Digital ahead of the curve
Budget Management: Manage the marketing budget, ensuring effective allocation of resources to maximize ROI across all marketing activities