Marketing Manager (Event & Brand Activation)

A wonderful opportunity to join an ambitious, fast-growing, British-owned education education and training organisation A wonderful opportunity to join an ambitious, fast-growing, British-owned education education and training organisation with a great track record in Vietnam. This position is based in Hanoi/HCMC and reports to the Head of Marketing.
The right candidate should have strong practical business acumen and demonstrated experience in trade, event and activation marketing, with strong leadership skills. (S)he will be motivated to take on the challenge of driving business impacts through brand and activation marketing.
with a great track record in Vietnam. This position is based in Hanoi/HCMC and reports to the Head of Marketing.
The right candidate should have strong practical business acumen and demonstrated experience in trade, event and activation marketing, with strong leadership skills. (S)he will be motivated to take on the challenge of driving business impacts through brand and activation marketing.
YOUR RESPONSIBILITIES
Lead generation & sales performance management: Setting monthly targets and tracking performance in terms of sales and lead generation
Brand Execution: Execution plans and guidelines for 60+ centres nationwide, which include but not limited to: in-centre POSMs & decoration, in-class activities, OOH, ...
Event Management: Planning and organising events/activations in line with business objectives
Partnership: Go-to-market activities. Planning and implementing marketing programmes with partnerships (local public schools) to increase brand exposure/awareness and enrich customer database
Budget management: Be the owner of the team's marketing budget
Team management: Managing a team of 40+ staff nationwide which includes recruiting new members, coaching & motivating members, evaluating performance...
Coordination: Liaise with other stakeholders to ensure smooth marketing execution is delivered and appropriate support to get things done.