Marketing Manager (HO - 000216_SHO-MAR-158-167-073-1)

Mô tả Công việc
1. Sports Brands - Under Armour, Columbia, Speedo Strategy and Planning:
Develop long-term brand strategies and an annual marketing calendar that supports the brand across all channels, with a focus on digital and brand building.
Analyze competitive activities and customer-centric behavior to adapt to market changes and counter competitive challenges.
2. Marketing Execution and Budget Management:
Plan and execute marketing initiatives, including advertising, media, PR, and promotions.
Monitor and control advertising and promotion budgets to ensure effective utilization, with monthly and annual reporting to the finance department.
3. Team and Agency Management:
Manage the marketing team to achieve high performance, while liaising with agencies to enhance marketing outcomes in terms of awareness and sales growth across campaigns.
4. Cross-Functional Coordination:
Collaborate with other departments, such as merchandising, operations, and online teams, to align monthly planning, sales targets, channel activities, and promotions.
5. Partnership and Negotiation:
Negotiate with landlords and partners to secure media and activity locations that meet marketing objectives and ensure successful campaign execution.
6. Running/ Sport Community Building:
Build and nurture a running/sport community to engage with the brand, increase brand loyalty, and create a strong customer base.
7. Process Management:
Oversee internal marketing processes and approvals to ensure smooth and efficient operations.