Marketing Manager (Luxury/ Retails)

Salary: 50M - 100M
Working location: 342 An Duong Vuong, Cho Quan Ward, HCMC
Working hours: Mon-Fri (8:00 - 17:00) and ALT Sat (8:00 - 16:00)
JOB SCOPE:
1/ Marketing Strategy & Planning:
Develop and execute annual/quarterly marketing plans aligned with brand strategy, product roadmap, and retail expansion goals.
Manage the master Marketing Calendar to ensure synchronized execution across Brand, Product Launches, Digital, and Retail channels.
2/ Integrated Marketing Communications (IMC) & Go-to-Market:
Lead end-to-end IMC campaigns for Brand stories, New Collection Launches, Seasonal Events, and Store Openings.
Harmonize cross-functional activities: Creative, Content, Social, Performance, CRM, Trade Marketing, Visual Merchandising (VM), and Retail into unified execution plans.
3/ Brand Management & Commercial Performance:
Manage marketing budgets and track key performance metrics: Traffic, Leads, CAC, Conversion, Revenue, and ROAS/MER to optimize ROI.
Ensure consistent brand experience across all touchpoints: Digital → Communication → Store → Customer Experience.
Conduct post-campaign reviews and provide actionable data-driven insights for ongoing optimization.
4/ Team Leadership & Partner Management:
Lead, mentor, and build a high-performing internal marketing team; establish clear KPIs and seamless workflows.
Collaborate closely with Creative Directors/Teams to translate marketing briefs into high-impact visual assets.
Oversee external relationships with agencies, media partners, KOLs/KOCs, and production vendors.
JOB REQUIREMENTS1/ Experience: Minimum 8 years of marketing experience, with at least 3 years in a Managerial role. Prior experience in Jewellery, Luxury, Fashion, Beauty, or Premium Retail is highly preferred.
2/ Core Competencies:
Proven track record in building Brand Strategy, IMC plans, and executing Go-to-Market / Product Launch strategies.
Deep expertise in Digital Marketing combined with practical Retail/Trade Marketing and Customer Journey management.
3/ Mindset & Skills:
Strong commercial & data-driven mindset; proficient in managing Budgets, Revenue, CAC, Conversion, and ROAS/MER metrics.
Exceptional project management, analytical, problem-solving, and cross-functional coordination skills.
Confident in presenting, reporting, and collaborating directly with the Board of Directors (BOD).
4/ Language Proficiency: Fluent in English for professional daily operations and senior stakeholder communication.
How to apply:
Apply directly via linkedin, or
Send email to [protected info]
Zalo: [protected info]