Marketing Manager (SaaS Product)

Why we're looking for you
As a Marketing Manager with a knack for strategic vision, sharp business acumen, and a deep passion for the explosive growth of global e-commerce and innovative SaaS solutions for Shopify/eCommerce Brands, you're exactly who we're looking for.
At GemPages, you'll drive marketing efforts for a global SaaS product with over 70,000 active users from 132 countries, including key markets like the US and Europe. Our platform supports top e-commerce brands, giving you the chance to thrive in a rapidly growing industry and work closely with leading global businesses. You'll lead a talented team across Performance, Partnership, Content, and Business Development, using a Product-Led Growth model to achieve outstanding results.
You'll do
1. Top 3 Priority
Collaborating with the Product Team and BOD to develop marketing and business development strategies that align with the company's overall objectives.
Designing and executing Growth & Inbound marketing activities
Managing Brand & Communications activities including PR, community engagement, social media and event marketing to enhance brand visibility and reputation.
2. Product & Performance Marketing
Conducting a thorough analysis of the user journey to identify areas for improvement and optimization.
Identifying opportunities to increase customer lifetime value, retention rates, and referrals to foster long-term customer relationships.
3. Team Management
Building and leading a highly effective marketing team (including Sales function), focusing on workflow, operation process, winning team culture, etc
Establishing clear goals, KPIs, and OKRs to track and measure the performance of the marketing department.
Coordinating with internal teams such as product, design, and customer success to ensure alignment and collaboration.