Marketing Manager

About Us:
UpPromote is a premier SaaS provider and the leading affiliate marketing solution on the Shopify App Store. Our mission is to redefine how e-commerce brands scale by providing an all-in-one platform for affiliate, influencer, and referral marketing. We are looking for a strategic and proactive Marketing Manager to join our fast-paced team, play a pivotal role in delivering high-quality solution that thousands of global merchants rely on every day.
Role Context
This role reports directly to the CGO/CMO. You will co-own marketing strategy at the leadership level and lead a cross-functional marketing team (Content, SEO, Performance, Growth, Partnership). The immediate focus is acquisition - building the funnel that brings the right merchants in. As that foundation is validated, the role expands to full-funnel ownership including activation and lifecycle marketing.
Job Description:
Strategy Co-ownership: Partner with the CGO/CMO to define yearly/quarterly marketing strategy (segment prioritization, channel mix and OKRs). You are expected to challenge assumptions, bring data, and own the logic behind decisions.
Team Leadership & Capability Building: Lead and develop cross-functional teams (Content, SEO, Performance, Growth, Partnerships) to drive high-GMV brand acquisition and segment-led marketing.
Segment-Led Marketing: Build targeted marketing programs for parallel tracks: mass-market retention and high-value merchant acquisition. Connect segment insights directly to channel execution.
Performance & Channel Ownership: Oversee all marketing channels. Make resource allocation decisions across channels based on data, not inertia. Own the CAC and MRR contribution at leadership level.
Data-Driven Decision: Making Set the analytical standard for the team. Surface insights that drive strategic decisions, not just reporting what happened, but diagnosing why and recommending what's next. Leverage B2B SaaS KPIs (CAC, LTV, activation, churn) and funnel metrics to diagnose trends and propose strategic actions.
AI Integration: Actively lead the team's AI experimentation roadmap. Each function under Marketing runs structured AI experiments each quarter. You define the framework, set the standard, and scale what works.
Reporting & OKR Management: Own the marketing OKRs. Deliver clear, actionable updates to senior leadership focusing on progress, blockers, and decision. No vanity metrics.