Marketing Manager

MÔ TẢ CÔNG VIỆC
The Marketing Manager will assist in the execution of marketing and communications strategy
for our company. The following are the types of work you'll actually perform:
Marketing
● Plan and monitor the ongoing company presence on digital channels (Facebook,
LinkedIn, Twitter, Website, etc.)
● Enforce and follow brand guidelines, ensuring the brand recognition grows within the
target market.
● Manage the production cycle of marketing materials; including leaflets, posters, flyers,
newsletters and email campaigns.
● Initiate and control surveys to assess customer requirements and dedication
● Monitor progress of campaigns using various metrics and submit reports of performance
● Maintain and update the internal CRM (contact management) database.
● Post marketing campaign evaluation
● Maintain relationships with media vendors and publishers to ensure collaboration in
promotional activities
Sales
● Generate sales leads through electronic communications such as email campaigns, pay
per-click adverts, social media and website optimization for all products, services
● Plan, organize and promote product specific events such as conferences, seminars,
receptions and exhibitions; and attend where required
● Review, optimize and update the corporate website to ensure maximum visibility and
accessibility, ensuring visitor retention
● Conduct market research and analysis to evaluate trends, brand awareness and
competition ventures
● Conduct customer research
● Keep current with professional sector news
● Analyze and monitor competitors and their marketing strategies
● Conceive and develop efficient and intuitive marketing strategies
Project Management
● Work with the team to develop marketing plans and strategies
● Liaise with external contacts such as designers, print agencies and editors
● Support the Marketing Manager and other colleagues in preparing budgets and monitoring expenses
● Support all departments when required