Marketing Manager

- Defines our Marketing vision and roadmap across the coming years embracing digital solutions, in line with Sodexo BRS Vietnam strategy and BRS Products strategy.
- Embeds our Corporate Responsibility commitments in our Marketing strategy and product roadmaps.
- Strategic Marketing: assesses markets and ensures regular competition watch, reviews product portfolio, defines products value proposition for our 3 stakeholders, as well as market segmentation.
- Product Marketing: based on product roadmaps improves and differentiates the value proposition of our products to increase brand preference, defines and ensures product features and digital assets developments together with IT teams thanks to relevant market insights & customers feedbacks. Closely works with our Customer Experience & care team to constantly improve customer experience along the whole journey of our 3 stakeholders.
- Digital Marketing: continues digitalizing our stakeholder's experience (acquisition and retention) and orchestrates the relevant content at the relevant moment, manages our digital assets optimization, reinforces/implements B2B/B2M/B2C marketing orchestration, and leads acquisition management.
- Communication and Brand content: develops brand awareness, choice, and preference.
- Operational marketing: develop Sales and Merchants' team's performance with relevant materials, training, and tools (incl CRM system data & campaigns)
- Business development and partnerships: fosters innovation through building partnerships to enrich our offers, acquire & retain partners.
- Builds and adapts an effective and efficient organization and common ways of working for both countries, KPI driven and focused on delivery for improved ROI and customer satisfaction.
- To lead, embark and empower staff through effective and open communication, manager coach attitude, regular recognition feedback, and a high sense of purpose, to improve employee experience hence business results.