Marketing Manager

Mô tả Công việc
Job Type: Full-time
Monday to Friday, 9am-6pm
Saturday, 9am-12pm
Working venue: EIY office, 3rd floor, 55 Pho Duc Chinh, Nguyen Thai Binh ward, District 1, Ho Chi Minh city, Vietnam
Position Overview:
We are seeking a dynamic and creative Marketing Manager to lead the marketing efforts of our renowned Public Speaking Training Center. As the Marketing Manager, you will be responsible for developing and implementing strategies that drive student enrollment, enhance brand recognition, and establish the center as a leader in public speaking education. The ideal candidate possesses a deep understanding of educational marketing, strong leadership skills, and a passion for helping individuals improve their communication skills.
Responsibilities:
Strategic Planning:
Develop and execute comprehensive marketing strategies that align with the center's goals and target audience.
Collaborate with the leadership team to define marketing objectives and key performance indicators (KPIs).
Campaign Development and Execution:
Plan and oversee marketing campaigns to promote workshops, courses, and programs.
Create compelling marketing materials, content, and visuals to attract and engage prospective students.
Coordinate with instructors to gather testimonials and success stories for use in marketing materials.
Digital Marketing:
Manage the center's online presence through effective use of social media, email marketing, website optimization, and content marketing.
Monitor online reviews and reputation management platforms to ensure positive brand perception.
Lead Generation and Conversion:
Identify and implement lead generation strategies to increase student inquiries and enrollment.
Optimize the enrollment process, ensuring a seamless and positive experience for potential students.
Market Research and Analysis:
Conduct market research to identify trends, competitors, and opportunities within the public speaking education industry.
Analyze data and metrics to measure the effectiveness of marketing campaigns and recommend improvements.
Partnerships and Networking:
Build relationships with corporate clients, educational institutions, and industry associations to explore collaboration opportunities.
Attend industry events and conferences to represent the center and expand its network.
Budget Management:
Develop and manage marketing budgets, allocating resources efficiently to achieve desired outcomes.
Track expenses and report on budget utilization to ensure accountability.
Team Leadership:
Lead a marketing team, providing guidance, mentorship, and performance evaluations.
Foster a collaborative and innovative work environment that encourages creativity and growth.