MARKETING MANAGER

"The Marketing Manager is responsible to lead and deploy all marketing-related activities by a team of 2 dedicated marketing specialists, several local agencies and with the support of headquarters. This position requires experience, enthusiasm and proactive approach to promote the image and increase the sales of a foreign automotive brand.
* Management
- Managing a team of 2 marketing specialists, task management and skills development
- Coordination of all marketing activities with other departments, dealers, agencies, partners and headquarters
* Market analysis and product marketing
- Monitoring competitors, market trends, price positioning, special offers
- Analysis and development of GAZ vehicles line-up
- Development of price positioning (vehicles, options), price lists including options, promotions
* Dealer marketing and brand identity
- Deployment and follow up on marketing and advertising plans
- POS-materials development: brochures, leaflets, catalogues, souvenirs etc.
- Adapt and follow-up corporate brand identity standards
* Advertising & PR
- Media planning, budgeting, approval with TOP-management and headquarters
- Advertising materials development (TV, radio, press, digital)
- Deployment and control of advertising campaigns, efficiency analysis
- Communication with mass media, preparation and proof-reading of press releases
- Origination of special events: press conferences, presentations, exhibitions, test drives, etc.
- Collaboration with bloggers and other influencers
- Tracking of media space, reputation management
* Digital and SMM
- Website support and development: products, prices, special offers, news, events, etc.
- SEO and context advertising management
- SMM management: Facebook, YouTube, Instagram etc..
* ADDRESS
- Lô B, Đường số 9, KCN Hòa Khánh, Phường Hoà Khánh Bắc, Quận Liên Chiểu, Đà Nẵng