Marketing Manager

OVERVIEW & TEAM STRUCTURE (ABOUT THE ROLE & TEAM)
Xood byIntellix is a tech startup preparing for a critical phase: Product Launch (Go-To-Market - GTM). We are seeking a Marketing Manager (T-Shaped / Growth-oriented) - someone with strategic vision, a data-driven mindset, and the leadership skills to guide an execution team in bringing Xood to its first thousands of users.
You won't walk alone! The company has a dedicated team within the Commercial department ready to create breakthroughs with you.
COMMERCIAL TEAM STRUCTURE:
• Marketing Team (Under your direct management): 01 Mid-level PR/Branding & Event Specialist, 01 Content Specialist, 01 UI/UX & Graphic Designer.
• Cross-functional Partner (Business Development): Work closely alongside 01 BD Manager and 01 BD Executive (internal staff who also serves as the face of the brand on social media platforms) to optimize the conversion funnel from Lead to Revenue.
KEY RESPONSIBILITIES
• Execute Go-To-Market (GTM) Strategy: Design and operate end-to-end product launch campaigns (brand positioning, core messaging, target customer profiles, and distribution channels).
• Optimize Growth & Performance Channels: Direct and optimize Paid Ads campaigns (Meta, Google, TikTok, LinkedIn) to acquire Beta Users / Waitlist / Signups at optimal costs (lowest CAC).
• Develop Organic & Community Growth: Leverage Growth Hacking techniques, viral loops, referral programs, SEO, content marketing, and tech PR to build a loyal community for Xood.
• Data Measurement & Analytics: Closely track user behavior using GA4, Mixpanel, and AppsFlyer. Analyze CAC, LTV, Retention Rate (D1, D7, D30), and Conversion Rate to make data-driven decisions.
• Product Marketing Role: Collaborate closely with the Product Team to optimize the user onboarding flow, translating complex tech features into clear user benefits.
• Team & Budget Management: Allocate budget flexibly, lead the marketing team to execute on schedule, and coordinate smoothly with the BD team to maximize ROI.