Marketing Manager

Mô tả Công việc
1. Group Marketing Strategy & Planning
Develop and lead the Group Marketing Strategy in alignment with business objectives, growth priorities and brand direction.
Translate business goals into integrated Marketing Plans across BUs and brands, with clear priorities, target audiences, channels, budgets and KPIs.
Ensure Marketing initiatives are commercially driven and contribute to traffic, leads, conversion and business growth.
2. Brand, Trade & Retail Marketing
Lead brand strategy, positioning, communication and customer experience across the Group and individual brands.
Develop Trade Marketing strategies across showroom, dealer, distributor, project and retail channels to support sales and business growth.
Drive product launches, seasonal campaigns, promotions, merchandising and customer programs while ensuring consistent brand execution.
3. Digital, Media & Performance Marketing
Lead the Group's Digital, Media and Performance Marketing strategy across key platforms and channels.
Oversee content, social media, SEO, paid media, lead generation, retargeting and conversion activities.
Drive data-based optimization and ensure Marketing performance is measured against meaningful business outcomes and ROI.
4. Integrated Campaigns, Events & Activation
Lead integrated campaigns from business objectives and consumer insights through strategy, creative concept, communication and execution.
Oversee product/brand launches, events, activations, exhibitions and experiential initiatives across online and offline channels.
Ensure campaigns and events have clear objectives, customer journeys, lead/business mechanisms and measurement frameworks.
5. Marketing Performance, Budget & Partnerships
Develop and manage Marketing budgets, resource allocation and performance across BUs, brands, campaigns and channels.
Establish performance reporting and translate data, market and customer insights into actionable recommendations and optimization.
Lead relationships with creative, media, digital, PR, event and production agencies and external partners.
6. Team Leadership & Capability Development
Build and lead a high-performing, cross-functional Marketing organization across Brand, Trade, Digital, Media and Events.
Set clear roles, KPIs, priorities and performance expectations while coaching and developing Team Leads and Managers.
Build a strong Marketing talent pipeline, succession plans and a culture of continuous improvement.