Marketing Manager

Strategy and Planning
Work with the Head of School, Academic and Admissions Department to build an annual communication/ marketing strategy and recommend changes to reflect on the market intelligence, insights and trends.
Analyze and monitor customers' behaviors as well as competitors' insights.
Provide strategic advice and market insight to contribute to setting strategic direction.
Marketing Execution and Team Management
Lead marketing campaigns across a range of traditional and digital channels to build awareness, engagement and generate leads to contribute to student enrolments.
Cooperate with partners and internal departments to execute the communication & marketing plans and other initiatives (if any).
Organize and assist in hosting business events within the school campuses for profile raising and accessibility to the local community.
Monitor, evaluate and report the effectiveness of marketing campaigns on a monthly, semester and yearly basis.
Lead and develop the Marketing team in their performance and provide appropriate training and support.
Client Relationship Management
Collaborate with Admissions and Operations team to understand sales requirements and adapt marketing tactics and activities to better support admission and operations.
Support other departments by helping produce sales and marketing materials.
Research new potential clients and execute external clients' projects (if assigned).
Increase the effectiveness of lead generation, and work side by side with the Head of Admissions to maximize the conversion rate, from lead through to enrolment.
Lead the work on maximizing Parents and Students satisfaction.
4. Other tasks as assigned by the BOD