Marketing Manager

The ideal candidate is expected to lead the coordination with Sales, Digital Commerce & Creative, R&D, Supply Chain, Operations and other cross-functional teams to develop and implement Cocoxim brand, product launch and market activation plans across domestic and international markets; to ensure the efficiency of external collaboration with agencies, media partners, suppliers, distributors and event organizers to deliver brand communication, marketing materials, retail activation and customer-facing activities in line with Cocoxim brand direction.
Responsibilities
Brand Management & Positioning
Lead the development and implementation of Cocoxim brand strategy, positioning and product portfolio in line with business direction.
Build and stre
ngthen Cocoxim brand identity, ensuring consistent brand expression across packaging, integrated communication, retail and consumer touchpoints across key strategic markets.
Provide brand direction and coordinate cross-functional teams and external partners in the implementation of annual brand initiatives.
New Product Development (NPD)
Lead the marketing workstream for new product development, from product concept and positioning to launch preparation and go-to-market execution.
Collaborate with R&D, Sales, Supply Chain and relevant stakeholders on product specifications, samples, packaging, claims and launch readiness.
Coordinate the development of launch communication, sales materials and market-specific tools for domestic and international markets.
Integrated Marketing Communications, Trade & Brand Activation
Lead the planning and execution of integrated communication plans for Cocoxim brand campaigns, new products and key seasonal initiatives across online and offline channels.
Coordinate content, media, creative assets and agency deliverables to ensure consistent and timely brand communication.
Work closely with Sales and distributors to implement POSM, display, promotion, in-store activation and retail marketing activities that strengthen brand presence and support conversion.
Lead the implementation of trade fairs, exhibitions, customer events, sponsorships and brand activation programs to expand brand and business opportunities.
Marketing Operations & Team Leadership
Lead day-to-day marketing operations for Cocoxim, ensuring effective coordination among internal teams, agencies, vendors and market partners.
Oversee the development and delivery of brand assets, packaging, marketing materials, sales support tools and event requirements.
Manage marketing project timelines, working processes, contracts, purchase requests and related administrative requirements in accordance with company policies.
Coach and guide team members, assign priorities and ensure quality execution of marketing activities.
Perform other assignments required to support Cocoxim brand and business development.
Qualifications
Bachelor's degree in Marketing, Business Administration, International Business or related field.
Minimum 7 years of experience in Brand Marketing, preferably in FMCG, Food & Beverage or consumer goods. At least 2-3 years of experience in a team-leading or managerial role.
Hands-on experience in brand management, IMC, new product development, trade marketing and marketing operations.
Experience supporting international markets, distributors or B2B customers is an advantage.
Strong understanding of Brand Management, Integrated Marketing Communications (IMC), and Trade Marketing.
Strong brand thinking with sound judgment in visual and verbal brand execution.
Good communication, presentation and stakeholder management skills.
Ability to lead cross-functional teams, agencies and external partners.
Good command of Vietnamese and English.
Hands-on, accountable and comfortable working with multiple priorities and deadlines.