Marketing Officer

Mô tả Công việc
Gemma Associates is led by experienced practitioners with a history of placing senior leaders across Vietnam and Southeast Asia. The company collaborates with multinational firms in sectors such as FMCG, technology, and others, helping them secure top-tier talent. Gemma Associates also partners with startups, recognizing the critical role of leadership in shaping culture, driving vision, and ensuring business success. We are committed to delivering exceptional recruitment solutions that meet the unique needs of our diverse clients.
About the Role
Gemma Associates is building its brand from the ground up - and we want someone who is excited to be part of that from day one. As our Marketing Officr, you will own our social media presence, craft content that speaks directly to the leaders and companies we serve, and work hand-in-hand with our Business Development team to turn storytelling into real client conversations. You will have real ownership, real output, and real impact on how Gemma shows up in the market
Responsibilities
Content & Social Media
Manage and grow Gemma's presence across Instagram, TikTok, and LinkedIn
Create compelling content - posts, reels, stories, carousels - that resonates with two very different audiences: fast-moving startups and senior decision-makers at FMCG and tech giants
Develop a consistent content calendar aligned with business priorities and market moments
Write with clarity and edge - every caption, headline, and story should feel intentional, not generic
Online Marketing & Analytics
Track content performance using Google Analytics and platform-native insights
Translate data into actionable recommendations - what is working, what is not, and why
Support SEO and digital marketing initiatives to grow Gemma's organic reach
Brand Building
Help define and maintain Gemma's visual and tonal identity across all channels
Contribute to the development of Gemma's brand narrative - who we are, what we stand for, and why it matters to the market
Ensure every piece of content reinforces our positioning as a credible, high-calibre executive search firm
Business Development Support
Collaborate with the BD team to develop targeted outreach materials and campaign assets for startup and FMCG/tech audiences
Support the creation of marketing campaigns that generate qualified leads and open doors to new client relationships
Research target companies and industries to inform campaign strategy and messaging