1. Offline Media & Content Production:
- Plan and execute offline campaign marketing (out of home) to raise the brand awareness and hit business goals.
- Coordinate with different stakeholders to engage and develop relevant event/offline activities.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Collect and analyze performance of every activity and make actionable recommendations for both and long-term perspectives.
- Research and propose creative ideas for campaigns that increase awareness, especially for brand & sales campaigns.
- Monitor content production
- Ensure timely reporting on marketing campaigns and resources to key stakeholders
2. Partnership:
- Coordinate activities with Regional & Local Partnership team for tourism boards and/or collab campaigns with other brands.
- Plan, create and propose marketing opportunities for collaborating with partnerships.
- Deliver/execute full processes of the collaboration projects and develop best practice.
- Performs other job-related duties as assigned