(Meta Ads) Digital Marketing Specialist

About InBold:
47 years. Two continents. One team that refuses to sit still.
We're a 360o creative and strategic communications agency with a global experience in advertising and communications - from the streets of Copenhagen to the pulse of Ho Chi Minh City. Home to 155+ storytellers and creators, we work seamlessly across borders to power global and local businesses with one shared belief: To turn brands into stories worth sharing.
Career at InBold isn't on a ladder, but a launchpad. Bring the heart, the hustle, and the curiosity, and we'll give you the global stage to run with it.
InBold Creative method:
We marry the "what" with the "why". Our creative process is fueled by insight, facts, trends and data. By blending the objective truth with human emotion, we turn imagination into creative impact. This foundation ensures our work is more than just an idea - it is meaningful, relevant, and results-driven.
Your role:
Paid Media (70%)
Plan monthly digital marketing activities and set up campaigns primarily on Meta, with additional support on Google, LinkedIn, and Programmatic platforms, to generate orders and acquire new customers.
Manage daily campaign operations and continuously optimize performance across channels to ensure predefined KPIs are achieved.
Ensure digital advertising best practices are consistently applied across all platforms.
Manage and monitor linked accounts, tracking systems, and platform integrations to ensure seamless and effective campaign execution.
Support the Manager in marketing planning and decision-making, contributing ideas and researching new approaches and methods.
Conduct customer segment and market research to develop effective marketing strategies and campaign plans.
Perform weekly and monthly performance analysis, reviewing metrics, data signals, and insights, and deliver reports that connect digital advertising performance with sales outcomes.
Data Analytic (30%):
Managing and implementing Data Visualizations on Looker Studio.
Analyzing performances, metrics, and resulting actionable insights to move forward.
You as a person:
Bachelor's degree in digital marketing, marketing or other relevant fields.
At least 3 years of experience in a similar position.
Strong verbal and written communication skills in both English and Vietnamese.
A team player, and an independent worker.
Proactive, willing to learn with a growth mindset.
Why you'll love working at InBold:
Social insurance, annual health check;
Free daily meal in the pantry with colleagues;
Pantry station for tea and coffee lovers;
Happy Friday with fruits or snacks.
Convenient office with a nice view near the metro station for your daily commute;
Interesting activities such as team bonding, food day, etc.
14 days of annual leave per year with one day extra per year, can be moved forward to the end of July of the next year;
Performance review every 6 months with promotion program and relevant training for your growth;
Laptop/ PC, software and hardware to be provided.
Worth knowing:
Report to Team Lead
Probation period: 60 days
Employment type: Full-time
Working Location: Thanh My Tay ward, Ho Chi Minh city
Working Schedule: Monday to Friday, 7 hours per day.
Hiring Process at InBold:
Application Review
Online Interview with Talent Acquisition Executive
Face-to-face interview with Team Lead
Online interview with Head of Digital & Media
Offer & Onboarding
Sound like the role for you?
If you think that you would be a great fit for the role, please send us your CV and portfolio to
[protected info]
Personal Information Usage Agreement
By submitting your CV and portfolio to our company, you are allowing us to use your relevant information for the purpose of recruiting. Our company commits to ensure that your provided information will be kept confidential and only utilized to the necessary extent for evaluating and contacting you during the recruitment process.