Modern On Trade Manager (Trade Marketing)

Phúc lợi
Laptop
Chế độ bảo hiểm
Du Lịch
Phụ cấp
Xe đưa đón
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Nghỉ phép năm
Mô tả Công việc
Trade Marketing Manager will manage all types of campaigns and channel activities for Modern On-Trade channel - HORECA.
This position will play a key role in leveraging key assets of Premium/ Innovation brand apply to store/ customer/ Key Account level with the goal of gaining incremental ROS (rate of sales) and distributions by channels, On-premise outlets, universities, etc. This role will be ultimately responsible for the timely roll out of all aspects of all promotions including but not limited to POS, sweepstakes, fulfillment and event liaison.
The position is leading night life sub segment which is most excited segment of Heineken Vietnam Brewery with a specific focus on leveraging all available assets to grow business.
Essential Job Functions:
Demonstrates understanding of shoppers and customers behaviors specific to the region to develop right strategy at right region.
Perform full year planning trade activities in line with business objectives/ brand objectives
Execution of National and Regional customer marketing strategies and sales-related events for all company products based on Brand Strategy.
Drive sales out performance by building and developing brand image, grow volume and revenue through executing trade and channel activities.
Build collaborative plans with key partners and key accounts that share a focus with the company's entire portfolio.
Responsible for the National MONT Trade Marketing Budget (track all spend, monthly reporting).
Involves ongoing sales data analysis (trends, competitors, category, etc.)
Yêu Cầu Công Việc
4 years at least in Trade Marketing specific in On Trade Channel/ HORECA.
Excellent verbal and written communication skills, English skill is preferred.
Fact base and data driven analysis
Able to work independently and travel to region
Strong negotiation skill
Able night visit outlet is preferred
Thông tin khác
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