Net Revenue Management Manager

Overview
PepsiCo has determined Net Revenue Management as being a critical capability to rapidly scale to address intense external headwinds across the retail landscape, and ongoing competitive pressure and to underpin PepsiCo's ambitious top line and margin goals. PepsiCo Net Revenue Management is a relatively new function where transformation, technology, strategy, and capabilities enablement are being set up to be best in class and to be standardized and deployed globally.
Reporting directly to the General Manager and dotted line to Finance Lead, this role serves as a key business partner and is responsible for driving the implementation of global NRM playbooks across Price Architecture, Mix Management, and Trade Management to guide the assessment of the business landscape, strategy development and ultimately deployment.
Responsibilities
As a Manager of PepsiCo Vietnam Net Revenue Management, you will:
1. It is a highly cross-functional role and requires a strong talent with analytical thinking, complex problem-solving skills, and the ability to analyze and deliver strong NRM insights.
- Deploy Price Architecture, Mix Management, and Trade Management playbooks in the marketplace, guiding the business teams in defining AOP, long-term NRM strategies, and execution plans.
- Partner with Sectors and BU NRM leads to deploying targeted deep dives, to identify value opportunities in a timely and granular manner to underpin sustainable NR and NRR delivery over the long-term horizon.
- Support the development of Global NRM Long Term Strategy creation, defining future sources of growth and strategic investments across BUs to realize these sources, ultimately driving sustainable and consistent NR, NRR, and margin expansion.
- Support defining the overarching NRM approach, analytics, and frameworks for playbook creation across the NRM levers
- Coordinate with the NRM Innovation and NRM Capability priorities to ensure NRM Strategy requirements are supported and readily translated into execution
- Supports the regular MBR to evaluate PEP NRR performance drivers and the impact of PEP and Competitive actions on revenue and share performance.
2. Pack Price
- Conduct Pack Price Diagnostics to identify opportunities and set optimum price indexes
- Conduct Channel Pack Price Architecture white space analytics and recommend new pack launches
- Analyze Occasion Matrix on the current role of packs and white space
- Translate optimal price index to SKU list price and recommended shelf price
- Partner with the Insights team and conduct the appropriate field research (Channel Pack Price, Perceived Value Study, Bases, etc.) to optimize our Pack Price and Pricing strategy.
3. Mix Management
- Analyze current mix performance, identify mix opportunities, and support prioritization of SKU mix by geography/channel to achieve Net Revenue and VC targets
- Review Mix Management Levers and develop a mixed strategy to achieve targets
- Track execution and course correct when appropriate
4. Trade Optimization
- Facilitate promotion optimization analysis, analyze promo performance (uplift, ROI), and set mandatory promo guardrails by channel, account, brand, pack type
- Develop spend strategy by sub-segment that maximizes channel/account opportunity and captures investment priorities
- Define commercial guardrails on spending strategy and execution