New Channel Development Manager

Under assigned channel's and company's strategy, manage the assigned channel and ensure achievement of business results (monthly/quarterly/annually sales volume/value, market share) of these ones by implementing promotional plans/activities within approved budget in new channels.
• Identify, define and develop the sales and business opportunities in new channels
• Responsible for managing current and develop new accounts to gain brand penetration and brand growth in the channel vs. category.
• Elaborate business development strategies in new channels, including:
o Product (product development, assortment planning)
o Pricing (Retailer and customer price/margin, SPI and trade discount management)
o Placement (Planogram, display and merchandising guidelines, in-store execution guidelines)
o Go-to-market strategy: distribution channel design & management, channel strategy plan, coverage plan, sales forecast, selling stories to customer, MT listing & presentation
o Promotion: Trade & Consumer Promotion, MT post planning & management, sampling & event to enhance channel experience of key stakeholders.
o POSM: Development, Implementation & Control
• Cooperate with Marketing and Sales and other cross-functional to ensure flawless implementation of strategy in new channels
• Collect shopper & channel insight to ensure continuous improvement in new channels
• Contribute and support relevant Brand Manager to ensure they understand channel insight for brand planning.