New Product Planning Manager

New Product Planning Manager The New Product Planning Manager is responsible for leading the development of launch strategies and plan and coordinating all departments involved in the product launch to ensure a seamless and successful launch.
1.New Product Launch:
Prelaunch:
Develop and implement a detailed product launch plan and strategy
Collaborate with cross functional teams to ensure successful product launch
Identify and understand the product's unique selling points and target customer base
Address any issues or delays that may affect the product launch timeline
Launch:
Lead key opinion leaders engagement strategy and plan
Plan, manage, and track the budget for the product launch
Prepare and present reports on the progress of the product launch
Organize training and provide support materials for sales teams
Develop promotional materials and campaign strategies
Post Launch :
Monitor market trends and competitor activities and adjust the product launch plan as necessary
Post launch, monitor launch performance; collect and analyze customer feedback and performance data and adjust plans as needed to optimize product performance
2.Product Management:
Define product vision and strategy aligned with business goals
Conduct market and customer research to identify needs and opportunities
Develop and manage the product roadmap, ensuring clarity on priorities.
Write product requirements and specifications (PRDs, user stories, acceptance criteria).
Prioritize tasks and manage backlogs effectively, balancing short‐term and long‐term goals
Track product performance, define success metrics, and iterate based on data
Coordinate go‐to‐market plans and support cross‐functional launch activities
Qualifications
Education required: Bachelor's degree in Marketing, Pharmacist or related
Experience in sales, marketing or product management required
Experience in leading pharmaceutical new product launch preferred
Experience in product marketing and understanding of various marketing channels to promote the product effectively
Strategic thinking and planning skills to develop and implement launch strategies that maximize product potential
Excellent communication skills to effectively collaborate with cross functional teams
Strong analytical skills for assessing market trends, competitor activities, and customer behavior to guide product launch strategies
Strong organizational skills to manage and track launch plan
Problem-solving skills to identify and overcome potential challenges during the product launch process
Exceptional leadership skills to guide cross-functional teams towards achieving the product launch objectives