Omni-Channel Marketing Lead

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About the role
We are looking for an Omni-Channel Marketing Lead to take full ownership of our brand marketing strategy, starting with a new brand that needs to be built from the ground up. You will inherit the current scope of work in full from the outgoing role holder, then build the team, strategy, and omni channel foundation to grow the portfolio across online and offline channels.
Responsibilities
1. Brand Strategy and Building
- Build brand identity, messaging, and communication framework that stays consistent across every touchpoint.
- Own brand health: awareness, consideration, perception, and long-term equity, not only short-term sales.
2. Omni Channel and Trade
- Design the omni channel strategy across trade (dealers, distributors, retail), ecommerce (marketplaces, brand websites), and social commerce.
- Align trade marketing, pricing, promotion, and campaign calendars, so channels reinforce rather than conflict with each other.
- Build partnerships with key retail and channel partners to secure visibility and distribution.
3. Team Building and Leadership
- Design the marketing org structure and hiring roadmap, including Content, Production and Trade functions.
- Recruit, onboard, and develop the team; set clear roles, KPIs, and performance evaluation methods.
- Establish working processes, creative workflows, and cross-team collaboration standards.
4. Commercial and Financial Ownership
- Own the marketing budget and plan its allocation across brands and channels.
- Set brand and marketing KPIs, and report progress and results to senior leadership.
- Work closely with Sales, Product, and Supply Chain on launches, promotions, and inventory planning.