Online Brand Manager

MAIN ACCOUNTABILITIES
Responsible for achieving Brand objectives with respects sales volume:
• Develop and implement the marketing strategy for e-com channel. Including the consumer & customer centric business plans in collaboration with commercial teams, collaborate with transactional media partner/manager to build a performance media strategy.
• Be able to extract and read data to understand consumer insights and market shifts to develop strong sell-out plans driving growth.
• Oversee and input into the development of operational brand plans.
• Propose and monitor brand activities in order to address identified brand issues.
• Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends.
• Manage external agencies and suppliers (expert partners).
Drive innovation and creativity in products and brand activities:
• Drive product development projects in assigned brands.
• Collaborate with R&D and project team to develop the online strategy for launch and propose product to launch online.
• Increase brand awareness of categories/brands.
• Ensure application of best practice of brand management tools.
• Analyze and propose relevant research studies.
• Utilize research data/findings and market information effectively.
Implement A&P Budget effectively to ensure ROI:
• Manage the impact of each cost element on brand/online business profitability.
• Control brand support expenditure.
• Improve brand profitability through implementing cost control measures.