Optimization Intern

1. Job Description:
Develop digital media plans, set up and optimize for the campaign performance on media channels, including Facebook, Google, Tiktok and other online channels;
Prepare creative brief and follow up with creative team on banner production;
Follow up with the admin and finance team on payment, including raising e-PR, PO, payment request signing, document submission and invoice collecting;
Responsible for the day to day running of campaigns, analyze metrics, provide campaign effectiveness reports weekly / monthly / quarterly, and proactively recommend optimizations when appropriate to improve media performance;
Research and frequently update new trends on digital, propose adaptation plan accordingly;
Plan, execute, and measure experiments and conversion tests;
Other tasks will be assigned by the line manager.
2. You Will Learn:
The truly performance marketing of media, creative, and website optimization;
Work hands-on with various industries;
Know KPIs intimately. You will be taught how to wisely spend media dollars. You will develop an eye for which articles, campaigns, and platforms have the potential for success, and which are a waste of time;
Growth hacking mindset in digital marketing, media planning, implementation and optimizations.
3. Requirements:
BS degree in marketing, Finance or a related field;
Learning attitude and teamwork spirit;
Self-motivated and hard-working;
Strong analytical skills & problem solver;
Good oral and written communication skills in English;
Big interest in digital marketing;
Willing to create, do something new, and stay ahead of market trend;
Be willing to try, fail, and learn from mistake.